Increasing CTR with Relevant Keywords

According to many experts and this author's experience, one of the most profitable tactics you can apply to your Web site is to identify and incorporate keywords and phrases relevant to your topic - keywords and phrases that people are already using in searches every day.

TIP The more relevant your keywords, the higher your click through rate.

TIP If the searcher's search phrase is prominent at the top of the page they click through to from a search engine, they are more likely to read further down your page.

TIP Don't bid on single word search terms like "travel" or "marketing". These terms are too broad and will cost you many clicks but deliver few sales.

Researching keywords relevant to your topic was time-consuming and tedious up until now. A new, free search tool called Search It! provides one easy-to-use window that serves up results from major keyword databases of Overture, Google, and other hard-to-find sources.

From one small window on your screen, Search It! allows you to:

• brainstorm keywords
• research competition
• find content for your topic
• analyze popularity and statistics
• access relevant discussion groups
• locate specialty hubs and directories

I use Search It! frequently to find related terms to add to my topic's list of keywords. One recent search turned up a popular phrase I would never have thought of. Search It! showed me none of my competitors were using the words either. Result: more qualified traffic, a higher click through rate and increased profits.

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